In a move that is sure to shake up the industry, web host Superb Internet (www.superb.net) has extended its lease-to-own program to all its dedicated servers.
Superb lets customers pay a small lease to own fee for a year, then they own the hardware outright while the monthly fee is reduced to a minimal colocation fee, saving the customers thousands of dollars over the life-time of the server.
"We understand that in tough economic times customers are looking for more and more value, and we believe this is one of the best deals out there," Superb Internet senior product manager William Song said in a statement. "This represents a paradigm shift in the relationship between customer and web host, offering much more transparency in the billing practices. At other web hosts customers are typically forced to pay outrageous ongoing monthly fees for hardware that is often 3 to 4 years old."
Previously only offered on the Superb's high-end and custom line of dedicated servers, this program is particularly well-suited to large partners and resellers who often have hundreds or thousands of servers. By owning all their servers after one year of service, resellers can significantly reduce their ongoing monthly costs, letting them put that money toward growing their businesses.
"With the Superb lease-to-own program customers always know that they have paid off their hardware after year one, and the low ongoing fees simply represent, space, power, AC, support, and bandwidth among other costs," Song said. "If customers wish to upgrade their server they can do so at wholesale rates, and if they decide to leave they can have the server shipped to them, because they own it! Compare that to most companies where customers end up paying thousands of dollars more (many times the cost of the server hardware) and end up with nothing when they cancel.
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